A Study About The Advertisement Social Effect Based On The Evaluation Of Audience

From the perspective of advertising audience, this study describes the status and influential factors of the advertisement social effect, basing on the investigation of 1736 audience in 5 places. We hope to supply some valuable materials to the vulgar research of advertisement social effect. And with the unusual findings, others could get their new ideas in this field.The study shows, in general , audience's evaluation about the advertisement social effect lie in a lower lever. People are not satisfied with the social effect from advertisement in our country. Concretely, the larger area people lives in, the lower lever their evaluation about the advertisement social effect lie in. It is the same with people's age and education lever.At the same time, this study has also some result about the advertisement credibility, finding the credibility crisis existing in advertisement which is the main factor influencing people's evaluation about the advertisement social effect.Basing on those conclusion, this study make some further analysis, trying to the reason hiding in those diversity.