Chinese Commercial Advertisement's Effect On The Value Of Audience

In the society of highly developmental market economy, china business advertisement becomes one of the social life gradually, which influence each side of people'live. So in the background of consumption society, consume value influences the life style and attitude of audience, even the value of audience.Exordium introduces carriers and category of china current business advertisements, and their development trending and future, for describing business advertisements show diverse development trending and contain diverse culture value vision, as a kind of culture body backed on consumerism society.In chapter one, focused on analysis on consumerism value vision of business advertisements and their presentation. Chinese business advertisements contain conventional culture value vision, but also bear consumerism value vision due to affected by Western culture value vision. They affect audiences'consumption, ethic and taste etc.In chapter two, the blight to audiences'value vision caused by consumerism value trending of business advertisements is discussed. Consumerism value vision aimed for enjoyment affects audiences'consumption style and behavior, causing transfer of consumption vision. In other side, consumerism value vision confuses the boundary between nice and evil to audiences, collapses traditional taste standard, and reflects and establishes audiences'society gender.In chapter three, why business advertisements can affect audiences'value vision is detailedly and deeply discussed. Through analysis to living environment, transmitting and accepted styles of business advertisements, inform more comprehensive sense of business advertisements behind effect on audiences. For example, combination between hitting profit and control technology of business advertisements, and audiences'life style and attitude promotes hunting profit trending. Through analysis Coca Cola advertisement, present business advertisements how to affect audiences'value vision.Conclusion discuses rebuilding advertisement value vision in current consumerism environment. Think how to establish new advertisement value vision based on multiple sides like audience, media, advertisement crew, advertisement law and government, for leading advertisement market healthy and ordered development.