The Study On Wuhan Megalopolis And Its Implications For Marketing Of Enterprises

The thesis, which makes use of empirical method, qualitative analysis and casestudy, analyses the effect of the construction of Wuhan Megalopolis to the marketing environment and its implications to enterprises via multi- dimension.The thesis firstly makes use of the data from statistical yearbooks, compares the characteristics of Wuhan Megalopolis in 2005 with that in 2002 through quantitative analysis, which testifies the effect of the construction of Wuhan Megalopolis to Wuhan, cities in the megalopolis and Hubei Province. The thesis also compared the cities in the megalopolis with the cities outside it, which testifies that the megalopolis made a faster economic development. It also concluded that Wuhan is the development source of the megalopolis.Then the thesis classifies the cities in Hubei Province from the dimensions of integrated capability and economy eradiation capability, and makes use of the model of former studies calculating the dependence degree of the cities in the megalopolis to other central cities and analyses the integration degree of the Wuhan Megalopolis. The thesis also provides the theoretical base for the construction of the megalopolis.The thesis continues analyzing affects of the construction of Wuhan megalopolis from 6 dimensions and makes Zhongbai Company as the case to study how to meet the construction of the megalopolis actively. Finally, the thesis puts forward the localization and makes a prospect of the study in the field.