LNWX Pharmaceutical Company Improvement Of Marketing Channels

Everyone is closely related to the medicine, every small change in the pharmaceutical industry will cause widespread concern, The distribution of drugs is so important that it has become the Government's focused attention in recent years. The Chinese government is addressing the people of such problems as the high cost of medication and the difficulty of getting high quality healthcare. The inefficiencies of China's pharmaceutical sales channels before the retail end result in high drug prices, which is a great burden to the consumers.LNWX Pharmaceutical Company of Liaoning Province is the first foreign-funded enterprises in the pharmaceutical industry The company's distribution channels has been China's traditional regional distribution model. With the country's macroeconomic policy adjustments, the size of the business growing rapidly, accelerated time to market of new drugs, the traditional marketing channels have been seriously restricting the development of LNWX. Marketing channel mode change and innovation of China's drug distribution system is imminent. However, drug distribution channels there are more problems Marketing channels caused by excessive levels of High drug prices. Marketing channels on the lower level of management of the dealers are not in place, such as management assessment .This not only with national policy, market regulation, are targeted pharmaceutical companies with its own channel design, management and control.This article from LNWX pharmaceutical marketing reality , state LNWX pharmaceutical marketing channel micro-environment and industry status .At present, pharmaceutical marketing channels introduce the basic situation, And the impact of pharmaceutical marketing channels explained in detail the factors that diagnosis marketing channels and unreasonable construction, marketing channels to highlight aspects of the problem, the lower the level of the management of marketing channels of the three major issues, Marketing channels for drugs made to optimize the focus of research and marketing channels to improve the goals and principles, as well as specific measures for improvement Finally, to further explore channels for marketing the improved results and the development of sales staff appraisal system. In this paper, through it, in the work specify in the direction of the work to solve practical problems in the work of guiding significance.