The Analysis And Marketing Strategy Research Of Huaibei Electric Power Market

The Huaibei Electric power company, as a regional characteristic Electric power company, has been under the planned economy management pattern for a long time, which makes it have the strong monopolization, but the market consciousness, marketing consciousness, the competitive spirit and the risk awareness is light. Recent years, along with the electric power supply and demand situation's change and electric power marketability reform step's quickening, it has to face to not only the pressure of electric power organizational reform, but also the pressure of more and more giant market. In order to survive and develope in the market competition, it should understand fully the necessity and the importance of the electric power market marketing, must emancipate the mind, dare to innovate, increase for expand sales, develop the Huaibei electric power market.Firstly, this article introduces the electric power product's particularity, namely includes the visible product and the invisible product, explains that the electric power product is also one kind of service product, pointeds out the difference between the electric power market marketing and the general market marketing, should increase the new idea of the service marketing above the " 4P " marketing combination. Then studies the Huaibei electric power market marketing environment present situation using the SWOT system analytic method, proposes how to improve the Huaibei Corporation marketing services structure.Finally, with the reality of Huaibei electric power market, using new theories of today's market marketing domain, carriing on the electric power market according to the different user's needs to subdivide, establishing the target market. It proposes the appropriate electric power product strategy, the electric power fixed price strategy, the electric power promotion strategy and the electric power service marketing, the electric power culture marketing, the electric power demand side management ( DSM) the marketing, the electric power customer relations management (CRM) strategy combinations and so on marketing, the goal is to develope the Huaibei electric power market, raise the Huaibei Electric power company's economic efficiency and the social efficiency.