Research On The Competitiveness Of Agricultural Bank Of China Hubei Provincial Branch

With the fully opening to the world at the end of 2006 and reform of finance policies, great changes have taken place in the banking field, many new commercial banks appeared in China.In Hubei province, some large International banks were also attracted, including Citibank, East Asia and other 20 large banks. Many domestic commercial banks also completed the joint-stock reform and reorganization of assets and got listed, and three of the four state-owned banks have got listed with the exception of Agricultural Bank of China. Meanwhile, many rural banks appeared because of the finance reform. The challenges that Agricultural Bank of China faces are unprecedented.Therefore, how to complete the reformation and enhance the competitiveness and compete with the joint-stock banks , local commercial banks and foreign banks become a top priority.In the thesis, the competitiveness of the following banks were studied, four state-owned commercial banks, Rural Credit Cooperatives, Bank of Communications and China Merchants' Bank. And then the advantages and the disadvantage of Agricultural Bank of China Hubei Provincial Branch were conducted. And the suggestions which help how to face the threat and deal with the disadvantages were also given, which provided a theoretical basis for making policy.The thesis is divided into five chapters. I focused on the analysis of the research background and the summary of the relevant theories in the first chapter. And then I studied the framework of the competitiveness of commercial banks in the second chapter. I started with the factors that are important for the competitiveness of the commercial banks in the chapter. Then I determined the weights of the different indicators, and I got the method how to calculate the competitiveness index. After that I used the above method to calculate and compare the competitiveness of commercial banks, and then we knew the advantages and disadvantages of Agricultural Bank of China Hubei Provincial Branch. We gave the corresponding countermeasures and suggestions that could help deal with the problems. The last chapter is a summary and outlook. It explained the shortages of the study and pointed out the prospects for future research.