Study On The Marketing Strategy Of CQJL Company

Following the intensification of the economy development and market competition of our country day by day, the function of the marketing is increasingly becoming prominent in the corporation management. The lorry industry is very close to the national macro-economy, which will be deeply influenced by the national economy development and the scale of fixed assets investment and policies ,laws and regulations issued by Government. Simultaneously the lorry industry is an important and key industry in our country, it is playing an important role in the development of the national economy and resoling the employment issue of surplus labor force of city and countryside. In recent years the marketing of lorry vehicle has become the research hot spot in the field of enterprise management. They mainly concentrate on the marketing analysis of lorry industry and lorry manufacture enterprises. But as a important tache of the distribution channel of lorry vehicle, there is no much application research on the marketing of the lorry vehicle dealers. It is extremely disadvantageous to the lorry production and development of our country.This article introduces the marketing theories, the definition and function of marketing, the concept and selecting principle of market segment, and the marketing strategy on product, channel, price, promotion and service. The research object of this article is CQJL corporation that is the lorry dealer and vehicle adjunction operator, analyses its marketing actuality, finds out existent issues including slow respondence speed to market, simplex direct-sale means, weak price competition ability, inadequate promotion strength and bad service quality etc. Aiming at these issues, this article puts forward the project of market segment and selecting target market in the field of the lorry and the vehicle adjunction under the terms of new marketing aim task, and the marketing strategy concerning with the product, channel, price , promotion and service etc.