Real Estate Enterprise Process Reengineering Based On Supply Chain Management

Real estate industry is a pillar of the national economic. The healthy development of the real estate industry plays a vital role to the steady performance of the economic. More than ten years development has been leading domestic real estate industry into a normal and logical stage. But with the changing market conditions, some problems are exposed in the management of property companies, such as: negligence of core competence; poor information infrastructure, antagonistic relations existed and so on. Another part, the consumer's individuation needs require Real estate highly. To stand up to the fierce competition, the enterprise must rebuilt its management way.This thesis creatively channeling the manage theory of "Business Process Reengineering" (BPR) which global fashionable rise in U.S.A. and the western developed country, and the "Supply Chain Management" (SCM) into the business administration field of the real estate, direct against the extant questions of real estate enterprises of our country and unique supply chain, carry on the theory and practice discussion to the business process reengineering based on supply chain of real estate enterprise. This thesis regarded theory, characteristic and work produce carry on BPR as the breakthrough point at first, define the concept of real estate enterprise's Business Process Reengineering and proved the meaning of real estate enterprise carry on BPR; analyzed three core idea of Supply Chain Management: core competition and business outsourcing, strategic partnership and information technology to put it into real estate enterprise's Business Process Reengineering; Analyzed two aspect: the real estate enterprise's key process such as land process, investment decision process, layout and design process ,marketing process, process of purchasing and framework of organization, give the solution. Last of all, based on these solutions, give other concurrence job in the process of estate enterprise's Business Process Reengineering: Information platform, human resources and corporate culture structure.With the macro adjustments and controls of the real estate market of the country, money market and present root tighten trend, and heavier to develop pressure in the real estate enterprise one existence. In order to survive and obtain for a long time and compete for the advantage in the fierce market competition, must explore more rational business process. The process reengineering of real estate enterprise based on Supply Chain Management can share resource, reduce the risk, Strengthen synthetical competition of enterprise, to deal with fierce real estate market competition, promote the sustainable of real estate enterprise.