The Marketing Strategy Of Adtech's CIS Project On Campus Market

Although adtech occupy almost all market in the field of university campus information technology in the city of Chongqing, but face the strong national competitors, there is a worthwhile question that how to promote it own projects-CIS(Campus Information Service) to National College market and rapidly open up the situation. Fortunately, although the competitive environment is very grim, the strategic was adjusted timely. adtech Technology formed a professional project group of CIS (Campus Information Service), and established the team's technical systems, products systems, operating systems, marketing systems, all the systems took their own duties and cooperate well. adtech strives to make CIS projects not only in the city of Chongqing College market, and also even in the market in the country's colleges and universities can achieve success. There is an enormous pressure of adtech because this is the first time of it to creating its own brand through marketing strategies. After making full preparations, adtech CIS projects would launch full swing activities in college information market in November 2007. First of all, it is positioned to build Ume brand that is for university campus information services, it targeted at college students for the end-user groups.This paper mainly includes the following priority areas: First, Comprehensive description marketing theoretical knowledge of the relevant narratives and the Status Quo of domestic market of Campus Information. Then, introduce the adtech technology company's situation and analysis of the adtech's current college marketing activities'harvest as well as the practical issues encountered. By the internal and external environment analysis of strategic management to analyse the invironment that adtech marketing in universities would faced. Finally, connection with the adtech's practical problems mainly includes: lack of the experience of Campus Marketing, just one channel to enter the market, lack of high value-added channels for marketing and so on. On the core knowledge of 4 P (product strategies, pricing strategies, channel strategies, marketing strategies) to formed specific solution for the problems that adtech's College campus information marketing would faced.This paper will be in-depth analysis the competitive situation of adtech college campus information products and its performance in various markets, summed up the advantages and disadvantages of adtech's campus information products, and accord that to propose the product strategies, pricing strategies, channel strategies and marketing strategies. It is very significant to develop their own marketing strategies, to occupy and increase market share, and it also has a very important significance of the practical application of China's development and expansion of high-tech enterprises.