The Research On The Design Of The Luxury Goods

In the 21st century,China is considered the largest potential market of the global extravagant consumption. However, the large space of the extravagant consumption does not bring great benefits to Chinese luxury goods industry. If you notice the Chinese market, you may find that lots of foreign brands are holding our markets instead of our own brands being.In order to impel the development of the economy, the ability to produce and distribute own products must be possessed. How to make the Chinese brands hold a place in the market, the design of the products plays an important role. In objective opinions, our designs fall behind the Western World. Through the study of the emotional, cultural, material, color, shape and so on of the luxury products in the market, the author hopes that it can provides ideas and guidance for luxury products designs, and also for another designs, which is one of the purposes of the paper."Person" is the main body of the design, so the design should be people-oriented. in the design of luxury products, taking into account the real needs of the people, introjecting humanism, individuation, sensibility as well as the protection of resources and environment awareness into them and establishing their own brands are huge challenges of our designs. This is another purpose of the paper.Therefore, on the basis of comprehensive reference to a number of related documents, this paper defines the meaning of luxury goods. On this basis, the consumer products and psychological characteristics of the crowd were analyzed for the following pave the way for further study.Immediately after that, specific analyses were done for luxury products'design. First adopted in the design of luxury come to the aesthetic tendencies, and then specific analysis of product-related factors, including product aesthetic tendencies modeling elements, emotional, cultural, manufacturing, and so on. Then a point of comparison for luxury design at home and abroad, and people's lives are closely related to IT digital products, automobiles, etc., as the object of study, By analyzing the excavation of the charm of Chinese traditional culture, can be found from the result of changes in product demand in the consumer market changes.This also reflects the importance of design as well as a number of luxury features from the other side of the luxury design. To sum up, through the above discuss, accessing inspirations of the design. Proposed design is a luxury that can not be overlooked in the design of an important component. Luxury design is not static, and the changing needs of consumers will also bring changes in design philosophy. Luxury design is not immutable, taking no consideration of " the struggle of function and forms ", and " the uniform of art and science", paying more attention to the effect of the design owing to the change of emotional, cultural and environmental as well as brand Features. this design concept is not only suitable for the design of luxury products but also for others'luxury-oriented designs.