Design For FAW Group's Internationalization Strategic Management System

With the accelerating of economic globalization and boosting of reform and opening-up in China,more wider international market has coming into being. Facing the double inpacts from internationalization in Chinese Market and the globalization in international market,the enterprises of our country have to change the management thought ,establish the concept of globalization ,perform internationalization management and participate in the international competitive if they want to survive and develop in the current circumstances.In order to exploit the overseas markets, insure the supply of resources, acquire the technologies and brand, creat the core-competitiveness,the enterprises carry through the international management. All in all, the internationalization management of enterprise is to seeking more competitive advantage in consideration of comprehensive strategy.The international management is based on the international market,changed in according with the definite rules and process.The internationalization of Corporation management is the inevitable trend of the development of contemporary socialization .Entering into WTO,the strategic space is still limited for the corporations of China.How to"express itself"and extend the strategic space in the limited market is the important task for the Chinese enterprises.The Chinese enterprise which carrying on international management should not only recognize own strengths and weak,but also learn about the characteristics of international circumstances and all kinds of circumstance factors in the process of establishing the strategic plan and measure in order to establish the compatible competitive strategy.Enterprises should adjust and establish the new strategy according to the changes of circumstances and the feedback of international management.Automobile Industry is a genuine global industry.Globalization promote the Conglomeration and merger of enterprises and strategic alliance .The current reorganization of automobile enterprises show two important trends,the first one is that the reorganization and combination are the activities of trans-border, especially the reorganization between the advanced countries for the automobile industry.The other one is reorganization occurs in the sweeping transnational corporations,the scale of reorganization are more than before.The globalization of automobile industry perform two prominence and associated characters.One is the investment,production,purchasing,sales and after sales of automobile industry are globalization increasingly,the other one is large scale reorganization between the gigantic enterprises.The results change the traditional style of distribution of resources ,industry competitive mode,industry organization frame,at the same time the results made the automobile industry development stratagem and relative policies of developing countries facing austere challengesIn the past 29 years from reform and opening-up,the automible market achieve compelling development speed.Chinese Automobile market hold the import balance in the international automobile market,it cover 10% of the international market;the output is in the third place and the sales in the second place. China encourage Automobile manufacturer to develop international cooperation,exert comparative advantage ,participate international industrial division ,expand management scope,adapt the globalization trend of automobile manufacturing.In recent years,the larger enterprise of China,such as FAW,DPCA,SIAC walking the way of joint venture.The joint venture with the international bigger manufacturer advance the whole strength of our automobile industry,induce the foreign capitals,technique and management experiences,explor the inland marker,expand the scales of automobile industry,drive the development of relative industriesThrough analyzing the competitors ,such as Dongfeng Automobile ,Cherry Automobile,Shanghai Automobile and Toyota Motor,FAW should strengthen the following aspects :make enough investigation before entering into the aim country,lock and subdivide the aim market,develop the available produce,meet the demands of the customers;attach high importance to after-sales systems, strengthen independent research and development,intensify independent brand, accelerate technology innovation, induce advanced production and management; adopt various management style, such as technology output,investing to building plant; adjust the overseas strategy in accordance to the changes of circumstances.FAW is the biggest auto maker, with a wide series of autos and auto parts are also no. 1 in China. Entering into the 21st century, FAW is already successful in"production and sales volume over 1 million", now they are stepping to"digital management"and"globalized business". The aim is to get involved in global business, increase participation of international competition and enhance the capability of division of international business., FAW should make enough research and analysis, choose the overseas target market exactly ;strength research and development ,enhance the technology contents of production, cultivate the core-competitiveness ,define the competitive strategy; industry selecting and region selecting should be guided by the theory, but should be especially guided by the business opportunity; attach high importance to cultivate the overseas managers, utilize the new resources to develop the overseas strategy. Invest more to the important market on the basis of capital internationalization, marketing internationalization, talented people internationalization,management internationalization and overseas management localization,define the region selecting for East Asia , Commonweath of Independent States ,Central Asia, America, Africa and Asia.This article begins from analyzing the character, reasons and the management environment of enterprise internationalization, analyzing the environment and character of China Automobile Market though discussing the international automobile environment and character ,design the management system of FAW overseas strategy against analyzing the market through feasible analysis .The subjects this article study is from the understanding of international trade knowledge, combined with working experiences. Though the investigation and analysis of world auto market, combined with FAW product features, compared with competitors, absorbing successful experiences to design the strategic management system of FAW.I believe though our constant efforts; we may find an effective way to explore the international management of FAW.