Challenges And Suggestions For The Internationalization Strategy Of CCB Under The Background Of B&R Initiative

Since the reform and opening up,China's banking industry is becoming increasingly into the wave of globalization.In 2008,the outbreak of the global financial crisis provides a rare historical opportunity to China's banking internationalization,China Construction Bank,for short CCB,is also accelerated the pace of overseas expansion.Summarize the development strategy of the internationalization of CCB,find that the existing problems and further improvement,which not only can promote the internationalization of CCB to operate,but only can provide some references for our country commercial bank internationalization.Based on the enterprise development strategy,industry competition strategy and the theory of bank internationalization,combing the construction bank internationalization development and different and different stages of internationalization strategy,the paper analyzes the effect and existing problems of international operation.Then it uses the PEST and SWOT analysis of internationalization development.According to that analysis result,it puts forward five strategies of internationalization of the CCB in the future,and give some suggestions on protection measures.This paper argues that China Construction Bank internationalization has developed to the stage of rapid expansion,and confirms strategic thinking of overseas institutions layout,overseas expansion way and overseas business development.But in the process of development,there exist various problems or challenges that are small scale business overseas,lower management mode single varieties with the customer,lacking of influential international brand,unreasonable of foreign institutions layout and so on.In the future,CCB need bring its superiority into full play;catch the opportunity of One Belt and One Road construction and the RMB internationalization.It is suggested the bank should expand from geographic position,pathway,and professional work,so as to further realize the indigenization of product,marketing,human power and brand at the same time of increasing business innovation.