| China Petroleum Jilin Chemical Engineering & Construction Co.,Ltd. was built by the China National Petroleum Corporation Jihua Group Company as the main sponsor, a joint high-tech development zones in Jilin Waring Industrial Co., Ltd., Jilin City real estate development company credibility, Ningbo Fu Apparel shield system Co., Ltd., Shanghai Hua Technology Co., Ltd. lofty arguments, co-sponsored the establishment of China's domestic oil has a chemical engineering premium EPC only qualified listed companies.Works of Jilin Petroleum Corp. through a property rights at the core of the restructuring of state-owned enterprises, has been part of the state-owned capital from the market, replaced by state-controlled, non-public part of the economy into. In a few years through the operation of the system, exposed the operation of a number of issues, from the internal analysis of the main manifestations are as follows: (a) the low overall quality of the enterprise. For the chemical industry the highest oil Build class, the total lack of EPC contractor of the project design qualification; (b) the lower the quality of corporate personnel, professional human resources. University undergraduate and above accounted for only 8.3 percent, the specialist has only 33.3 percent, with a high-level and mid-level titles, only 18.7 percent, construction companies have the necessary professionals, such as the construction of a Division II, the construction division, the cost of registration of engineers , A registered safety engineer, and other companies accounted for only 1.4% of the proportion of workers; (c) the slow progress of technology, equipment behind. At present, most of the obsolete equipment companies, resulting in high failure rate of construction machinery and equipment in good condition low; (d) of funds and shortage of energy and raw materials prices beset the development of enterprises. Projects in arrears as a direct result of serious shortage of funds, combined with energy and raw materials prices, virtually increased production costs and squeeze the profitability of the enterprise space, so that affected the development of enterprises; (e) the development of the market development capability is not Mature. As the business qualifications, equipment, personnel, financial situation and other issues, indirectly led to the development of the market, the company is not strong.Domestic and international oil and chemical industry projects in the next 10 years the market will continue to be in peak construction period, particularly in foreign markets. Middle East oil and gas-rich resources of the world's oil reserves of as much as 68%. In addition, there are a lot of natural gas, phosphate and other minerals. In recent years, accompanied by huge oil and natural gas reserves, the Middle East project contracting market and the rapid growth in each project amounting to more than 30,000,000,000 U.S. dollars, petrochemical, power, communications and water supply projects and other industries included in the national development plan Projects, large investment and competition. In the long term, these companies are building a better market environment for petrochemicals.In 2001, together with the company was the first country "Chemical Petroleum Engineering Construction general contracting a qualified" enterprises, 16, including 3 of the oil-based engineering and construction enterprises to 3-based oil and gas engineering construction enterprises . As a result, oil in the system, the first building of the China National Petroleum Corporation, China National Petroleum Corporation building in the sixth and seventh of the China National Petroleum Construction Co., Ltd. with China Petroleum and construction of similar quality and operational capabilities, and in some ways Edge. In the oil system, China's third chemical engineering and construction company China Chemical Engineering Construction Co., Ltd. is the 11th of the Jilin Petroleum Co., Ltd. works in the market of large-scale chemical engineering in the field of major competitors.China's accession to the WTO transition period is coming to an end, China construction chemicals market regulations, technical standards, management, service delivery model will further with international practice, enterprises in the construction industry will be broader scale, in more areas and at a higher level to participate in international competition , Construction companies will face fierce competition from domestic and international market challenges. As a result, works of Jilin Petroleum Company Limited is also a need to improve and perfect the operation and management of enterprises the main problems in developing clear business development strategy. In the works of Jilin Petroleum Company Limited and the status of the operation and management of the business environment in which the advantages and disadvantages, opportunities and threat analysis on the basis of the operation of the business development strategy, in-depth research, innovation put forward the enterprise Development strategy and positioning objectives, that is, in the establishment of China National Petroleum Corporation in-house construction general contracting in the first brand of professional status, continue to build the ethylene and chemical companies supporting the oil installations in the construction industry leader in the field, an extension of civil engineering, electric power, Smelting works in the field of construction to the existing platform for the international market, expand the international market. In a clear business development strategy with the goal of positioning, development strategies will be the final position with the goal of formulating a detailed, scientific organizations to adjust strategy, strategic personnel training, technical support and strategic market development strategy.The development of an enterprise not only needs the support of the external environment, internal management system constraints, the timely development strategy, as well as to match with a reasonable structure, but also the need for implementation of the strategy for the development of a series of safeguards to make the development of enterprises Grow, in order to fierce market competition in an invincible position, the works of Jilin Petroleum Corp. should be better management of the upgrade, step up publicity and education, financing and so on to take effective measures to guarantee the smooth development strategy Implementation. Integrated, the paper describes the business as of the end of 2007 the basic situation on the operation of the need for the development of strategic research, analysis of the business operating environment faced by so as to put forward a business development strategy and business development strategy for the implementation of security measures to be taken. Strive to corporate strategy through the effective implementation of the company into a set of refinery maintenance, complete sets of construction equipment, construction of the international project as one of the all-subsidiary companies to into the country and even world-class petroleum chemical industry enterprises lay the foundation for the construction of the Group. |
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