Study On The Developing Strategy Of Zhenlai Transformer Company In Baicheng

In electrical equipment, transformer is classified as primary equipment, thedevelopment of transformer industry is closely related to the overall development ofthe power industry, its development prospects and future development is huge.Domestic transformer market has maintained steady growth until2008, the globaleconomic situation has undergone some changes and domestic transformer demand issluggish, consumption growth slows down influenced by the world financial crisis in2008. Into the21st century, the world economy has changed a lot, the economicpolicy of our country is constantly adjusting, a large number of foreign-fundedenterprises have poured into our country, although the transformer industry hasgenerated progress under the impetus of the gushing joint venture, it brings some ofthe difficulties to the development of enterprises, exacerbates the competition amongindustries. At present, China’s transformer industry is highly competitive, transformersquality varies greatly, companies compete for industry tactics to take market shareprice, the total profit of market suffered squeeze, which limits the transformerindustry ’s healthy development.However, in view of the growing demand for electricity and grid constructioninvestment, the production and sales volume of transformer industry will increasedramatically. Combined China issued the2020report with the national grid vision"Twelve Five" network planning point of view, China’s power supply is in a state oftension, this electricity investment boom is driven by it, promoting the developmentof power transmission equipment industry, besides to the development prospect of thetransportation substation equipment and electrical equipment industry are brighter.Throughout the transformer industry’s future development, with the power grid investment it will grow steadily. Chinese transformer enterprises should expandmarket space on the basis of domestic market stable, their prospects are very bright. Inthe future, the domestic transformer will be the scale of production, the layout ofregionalization, the industrialization of new business and the new situation ofdevelopment.Baicheng Power Zhenlai limited liability company is specialized in producing allkinds of transformers and transmission equipment manufacturers, and are also theState Grid Corporation designated transformer qualified suppliers. In recent years, thecompany has developed rapidly by virtue of its professional product technology andquality in the transformer market, and has completed the primitive accumulation ofcapital and the main business choice. But in recent years, the predators rise of theelectrical industry, and the competition is fierce. Meanwhile, the national macro-control policies make the electrical industry development opportunities and challengesside by side. In such circumstances, how to restructure and develop in the existingconditions, how to improve competitive advantage and achieve competitivedifferentiation in a large number of competitors, which will develop into enterprisemarket competitiveness and brand effect operator. These issues need Zhenlai limitedliability company to analyze and summarize the overall development strategy as aguide, and requires the development of innovative strategies to lead the resistance, thecharacteristics of actual combat, so as to unify employees privately to a deepunderstanding of the enterprise’s strategic objectives.Enterprise development strategy is under the conditions of the market economy,in order to survival and development, business development goals, ways and meansto achieve the goal, all these to make the long-term and overall planning. Enterprisedevelopment strategies are competitive, programmatic and long-term, whichdetermine they has a decisive influence the survival and development of enterprises.The formation and implementation of the scientific enterprise development strategy isthe basic experience of the company’s success, and will help improve their competitive advantage.In this paper, using investigation and analysis, systems theory and other scientificresearch methods, gives a detailed description of the limited liability company Zhenlaitransformer operating environment and the basic situation of enterprise development.On the based on in the analysis of the external and internal environment for thedevelopment of enterprises, aiming at the current development of the industry faceingopportunities and threats, we focuses on the company’s strategic development planzhenlai to overall strategy using SWOT analysis, explores the enterpriseorganizational structure design, corporate management and control systems andstrategic objectives. There into we focus on analyzing the main business developmentideas and goals should be used by specific strategies, and propose a targetedsafeguards based on actual business strategy.The research process and conclusions of the article are highly targeted andrealistic operational practices, at the time of making practical reference for the futuredevelopment of Zhenlai Transformer company, we also provide a reference for thecorporate strategic management of same industries and enterprises, it has a certainacademic value, the reference value and the application of practical value.