Based On Marketing Ethics Perspective Of China's Enterprise Marketing Decision Research

There is a new trend that the marketing ethics in a corporate being paid close attention t o in the study of marketing theories in China. The increasing attention to marketing ethics by the general public, marketing scholars and leaders of the enterprises is turning to be a common sense.Marketing takes the most important position in the functions of the management in a company. The marketing ethics and morality plays a remarkable influence on the profit of a company. The moral marketing actions will create an advantageous environment to exist and develop soundly for the company, and could bring in extra benefit. The moral marketing actions are the inevitable. Approach to realize the social responsibility, Immoral marketing actions will reduce the prime and long-term interests of a company, and threaten the existence of the company when severelyIn the theme, the author probes into and analyses the ethics problems in the marketing, wish to be helpful for the corporate marketing decision-making and implementing, and to arise the marketing personnel's awareness of the potential commercial value behind the moral marketing actions and great harmfulness of the immoral marketing actions in a corporate. The author hopes to urge the marketing decision makers to establish a long-term business aim and moderate concept of business operating, to concern the long-range interests and intangible value of the company.Firstly, the thesis demonstrates the importance and significance of emphasizing them oral marketing actions. Secondly, different types of immoral marketing actions emerging in the marketing and their harmfulness are presented. The thesis analyses the reasons that the immoral marketing actions occur. Thirdly, the corporate social responsibility is discoursed. The author discusses the standards of the moral marketing actions and the model of moral marketing decision. Then, the author sums up the influent factors to the moral marketing decision-making, put forward the methods to chose and implement moral marketing decision-making, according to the corporate internal and external condition and various ethics and ethical factors. Finally, the author elucidates that the leader in a company has to take strategic operation views to deal with them oral marketing decision-making, and constantly adjusts the policy according to the practical conditions, meets the demand of the development of the social economy.