LB Brand Network Marketing Strategy Improvement Analysis

With the renewal of information technology and the continuous development of economy in China,more and more clothing enterprises use the Internet to launch marketing,and the new marketing concept and means of clothing network marketing are also gradually adopted by people.Compared with traditional marketing,the biggest advantage of network marketing lies in the lower cost and the wider customer group.The traditional salesman,exhibition and dealer have no advantages in the front of the network marketing.At the same time,the emergence of the Internet provides a platform for people to manifest their individuality.The clothing industry and the network marketing model can make people who do not want or have time to go out to buy clothes,find a way to dress themselves easily,and let a lot of people tired of the high homogeneity of clothing,find a way to make themselves different from the public.The author is based on the rapid development of clothing network marketing under the background of a large social environment,for the LB network marketing strategy to discuss.The first step is to use PEST to analyze the external environment of LB brand under the big competition and market environment.Then,it analyzes the internal strength and network marketing strategy of the LB brand clothing from three aspects,such as the development status of the LB brand,the advantages and disadvantages,the current situation of network marketing and so on.Finally,it analyses the network marketing of the LB brand.There are some problems such as small brand audience,lack of innovative marketing strategy,negative news and other problems.At the same time,it puts forward the corresponding improvement strategies of network marketing from product innovation,brand connotation,online / offline marketing,crisis public relations and customer service satisfaction.