Credibility Evaluation Of B-to-B E-Commerce Platform

Since the recovery of the internet in 2003, the E-Commerce market develops very well all over the world, and the development of B-to-B (business-to-business) E-Commerce is unusually rapid. Today B-to-B E-commerce is becoming more and more popular in the business area. But the trust crisis of the E-Commerce floats surface gradually. As internet fraud, privacy leak, account stolen issues can occur at any time, the legitimate rights and interests of enterprises may not be guaranteed. In today's network economy, choosing a credible B-to-B E-Commerce platform to do network business in enterprises is urgent need.Facing the numerous E-Commerce platforms, how to choose a credible one initiates ponder of B-to-B E-Commerce platform credibility in enterprises. Before choosing a platform, enterprises must find out evaluation method to determinate the platform credibility.According to the research of sociology and economic on the trust, this paper defines the credibility of B-to-B E-Commerce platform. And when we analyze the development status of the E-Commerce credibility, we point out that it is crucial to solve the problem of B-to-B E-Commerce platform credibility through taking overall and systematic evaluation in essence at the same time. According to this thought, we establish the index system of B-to-B E-Commerce platform credibility evaluation in detail, which contains the protection of the transaction, the characteristics of the enterprises, the platform technology, the platform features, and test the rationality of index system at last.When we select evaluation methods, we analyze the advantages and disadvantages of various methods. At last we choose the entropy-gray synthetic method to evaluate the credibility of B-to-B E-Commerce platform. Then, this paper does demonstration analysis by inquiring the user of two domestic similar B-to-B E-Commerce platforms, and we advise them to improve their platforms. At last, this paper summarizes our research and point out our research insufficiency and present's research direction.