Research On The Enterprise Imagination In The Public Service Advertisement

When Chinese market economics come along with the world economics and develop rapidly with the technical, the product homogeneity characteristic is more and more obvious; the traditional product competition already was not the unique way to compete with others. The enterprise image competition already is approved of and accepted by the modern enterprise. The public service advertising is the developed market product, It become the method of portraying the enterprise image using by domestic and foreign enterprises' approval.Therefore this article define the two concepts of the public service advertising and the enterprise image, It points out the relationship between the two. And further has carried on the analysis to the domestic and foreign enterprises public service advertising development present situation, Points out the domestic and foreign enterprises public service advertising existence from the superiority and the flaw two aspects contrast analysis the question, And the good enterprise public service advertising behavior can portray the good enterprise image for the enterprise promoting social value and social prestige, The issue of behavior against rules also can affect the enterprise in public's image; Therefore, based on interaction of enterprise and public service advertizing we can have theoretical system of the public service advertising , and we can have the strategies, basic principles and so on to strengthen ideological education, and carry on the practical diagnosis analysis to the domestic and foreign well-known enterprises public welfare behavior, the promotion of society civilization is progressive, promotion of socialist spiritual civilization construction works well, it is expected to have the win-win situation. It can help the enterprise and the public service advertising mutual thrive, finally reaching to the balance of the entire society's material civilization and the spiritual civilization .