Study On The Development Strategy Of YX Company

Enterprise's development strategy is primary problem that should be solved in enterprise's management and development. The YX company, a new established and super large-scale soybean protein products deep processing company, in order to survive and delelopment in the fierce marketing competition and enter the row of the three stronger at home and abroad, it must analyzes the opportunity and thread in the external environment condition, adjusting and utilizing the enterprise's resources and capability properly, adapting to the change of the environment voluntarily, and make the scientific management strategy and valid measurements with strong effectiveness to realize the enterprise's mission and strategy omitting.This thesis analyzes the current situation and development course of Company, using PEST, trade competition of Potter analyze theory and value chain theory and SWOT analysis, analyzing and drawing various crucial elements that effect the enterprises development basing on the internal and external environments. The author designs the best value of provider's strategy that characterized by back integrative strategy , product Portfolio strategy and technology innovation strategy .The thesis puts forward the method to ensure strategy implementation from the culture , resource , emerging and organization agents. The best value of provider's strategy raised in this thesis will affect the business activities of YX Co.,LTD. and this type of enterprises in practice. It can make enterprise develop in a healthy way.