Research On Returned Logistics Of BtoC E-commerce In China

With the development of Internet, the portfolio of B2C e-commerce is increased rapidly, the event of online returned tend to increase, and the management will more complex, the cost will rise too. The way about how to deal with the returns will influence consumers to buy and to buy again and again. So, the returns and the logistics management about it must to be concerned more.According to the study of the status at home and abroad, the program of return logistics is building a return e-logistics system. of B2C e-commerce. From the international experience, we can know most of the returned logistics can be entrusted to third-party logistics providers. For building a return e-logistics system of the e-commerce, the main work is to design a process of returns logistics, build a information system, and use information technology.The problem of returned logistics of B2C e-commerce is the object in this article. In-depth study and analysis of the logistics of the return process, bring forward different pattern improvement measure, come true the target shortening goods rejected treatment period , improving customer degree of satisfaction , cost lessening. Besides, it has carried out analysis on logistics information system. During the period of goods returned need comes into being provide convenient goods rejected handling procedures and technological process.Use the improved program into the e-commerce activity of enterprises, and exploring verification. Finally, improve consumer satisfaction , reduce the velum of return and the cost, promote development of e-commerce by realizing the program.