The Study Of Tianjin Netcom's Strategic Performance Which Based On Full-service Providers

With the telecom technology continuing fusion, and china telecom industry's new reform and reorganization, full-service providers will be the new strategic choice of telecom operators. China Netcom Group(Ltd.)Tianjin branch (is Short titled as Tianjin Netcom this paper) is the biggest telecom operators in Tianjin region. With the china telecommunications industry's new reform and reorganization, Tianjin Netcom will be faced new opportunity and challenge. This paper use new strategic choice as the starting point after Tianjin Netcom's reorganization, combined strategic performance management's theory and method, focus on how to implement strategic performance after reorganization, guarantee the new strategic will be well performed.This paper first recalling performance management's theory, details on introduction of company's strategic, performance management and the relations between them, the inspection theory of strategic-performance and so on, Settle on the good theory rationale for the full text.Then, the paper analysis the internal and outside environment of Tianjin Netcom, research the reform plan and the new strategic choice of Tianjin Netcom. According to the theories of strategic analysis, make Tianjin Netcom's new strategic choice with"5to3"plan.At the last, based on Tianjin Netcom's new strategic, this paper construction new strategic-performance model for it, contrast the analysis the new and the old performance model.This paper's innovation is that construction new strategic-performance model for full-service providers, which provider reference significance for it, especially for China Unicom and Chinese Telecommunication.