International Marketing Research Of China Company A BE API

As an important part of national economy, all the countries pay special attention to the development of pharmaceutical industry, and the global medicine market is increase rapidly. Though the pharmaceutical industry developed very fast in China as well, but there are many bottlenecks with the development.With the transfer of API (active pharmaceutical ingredient) manufacture to developing countries, China API manufacturer face the pressure together with chance. How to catch hold of the chance and get fast development, every Chinese API manufacture should have fully thought.Being a typical Chinese API manufacture, company A have the common advantage and disadvantage as other Chinese API manufacture. So taking the example of company A's BE API international market development, the paper described the development statue of overseas and domestic pharmaceutical industry, detailed analysis the environment based on policy, economic and industry, calculate the market demand of BE API, carry out market segment from geographical, regulatory requirement, the scale and property and find the target market, make out international marketing strategy in terms of marketing competition position, price policy, registration, distribution, cost and sales person.Through the international marketing research of BE API, the writer hopes it can offer valuable reference for other Chinese API manufacturer.