| Today, the volatility of the world economy, the enterprise's business environment in the dramatic changes. We are in or out of other people out of the era of great changes, is the choice of life and death times. Efficient management of strategic enterprises in the current intensely competitive environment, is particularly important.Enterprises to survive and to sustain growth, must be circumspect and farsighted, must have a strategic vision, identify the right strategic positioning, a clear strategic focus and do a good job strategic planning, and be effectively implemented.Enterprise business strategy is to adapt to environmental changes and achieve long-term development of the overall strategy is key to the success or failure of enterprises.In this paper, the use of strategic management thinking, theory and methods to C Iron and Steel Group Co., Ltd. for the development of strategic research, analysis of the C steel company which macro-economic, technical, policy environment and economic characteristics of industries, the use of force model (PEST) The company's structural steel competitors to enter, suppliers, buyers and five substitutes unique environment for analysis.And adopt the core competitiveness of the analysis, evaluation of internal elements matrix, SWOT theory, the company's internal resources, innovation, product competitiveness of enterprises, such as internal conditions and external environment for the conduct of a comprehensive and objective analysis and evaluation, the current situation to the company The choices and develop internal and external environment conditions for the best match of the correct development strategies, building the core competitiveness of reference.The full text is divided into seven chapters, discusses the use of structural steel products and steel structure of the development prospects on the Iron and Steel Group Company C of the status and development direction from the strategic height and the Group C in the external environment for the conduct of the analysis, evaluation, to find To the development of the opportunities and threats, clear their own advantages and disadvantages;Application SWOT analysis, internal and external factors, such as methods of evaluation matrix further quantitative analysis, on the basis of this in play to their advantages, take advantage of opportunities to overcome the disadvantages of the principle of avoiding risk, in the scientific concept of development under the guidance, follow sustainable On the basis of the development of choice to C Iron and Steel Group Company's development strategy, develop a circular economy based non-steel industries, the establishment of quality structural steel bases in Shanxi Province, and made a number of corresponding implementation of the strategic initiatives, we must purchase the steel company built C Core competitiveness. |
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