Haijing Group Strategy Planning Study Under Binhai New Area Full Development Circumstance

Being part of national economy & society overall development strategy, Binhai new area development becomes the 3rd stage of China economy rising, is a precious opportunity to accelerate Tianjin integration progress.Enough land availability is a premise for Binhai New Area spread, while Haijing Group covers more than 204 km2 salt field near Tianjin Port, which is not for agricultural use, so it must be a priority for Binhai New Area development. As a company whose core business is salt refinery, Haijing Group must have a strategy planning under Binhai New Area construction circumstance.Binhai New Area development offers Haijing Group an unprecedented chance for new strategy planning. How to take this opportunity, choose right development direction, draft scientific strategy, is urgent for Haijing's sustainable development.Strategic management guide theory and SWOT method for this article to analyze existing situation (products varieties, resource advantage and HR, finance and technology status) for Haijing, to conclude a development strategy, as well as to propose a implementation principles and preventive measurements.This article will be a reference document for Haijing as well we other salt refinery enterprises to make new development strategy.