Xiamen Airlines Aircraft Maintenance Strategy Choice And Implementation

According to studies, Airline should better not to involve the airframe MRO if an airline's aircraft fleet is not more than 50 airplanes, They are not to involve in the line maintenance even. With the fleet team of 50 to 100 airplanes is the margin to starts the airplane overhaul service, A company will benefit from the airframe MRO When it has 120 airplanes or more.Xiamen Airlines has 47 airplanes at present, According to the strategic plan it will be have 69 airplanes by the end of 2010, Tt is in the margin to starts the airplane overhaul service. First.the article take a reviews of Xiamen Airlines development. Then it carries on the analysis to the company maintenance ability at present. According to the aircraft fleet team at present. The article proposed the following three kind of strategic choices: First, remain the present pattern, the service business volume increase according to Xiamen Airlines airplane increasement;Second, establish the aircraft maintenance engineering company, seeking the strategy partner, expanding maintenance service to other airlines; Third, not to establish the aircraft maintenance engineering company, but enlarges the service ability in the maintenance event and also expanding maintenance service to other airlines.The article uses the SWOT analysis method to make an analysis about the main strength,the main weakness,the opportunity and the threats of the company. Unifies to the domestic aircraft maintenance industry macroscopic environment and the profession environment analysis. Proposed Xiamen Airlines to select the second kind of strategic establishing the aircraft maintenance engineering company by strategic alliance under the present situation. Seeking the strategic partner,expanding maintenance service to other airlines.Finally, make a discussion about strategic implementation of the aircraft maintenance company and also about the key venture witch lead the joint venture succeeds.