A Strategic Research On The Development Of Corporate Banking Of ABC Bank (China) Co.,Ltd.'s In Mainland China

On 11 Dec. 2006, Chinese government announced "Regulations for the Administration of Foreign Funded Banks" put into effect, which cancels the limitation on foreign banks' RMB business in China, encourages them to incorporate in PRC as legal entity i.e. foreign owned subsidiary bank incorporated in PRC and also provide more fair competition environment for foreign owned subsidiary bank's long-term development in China. Thus, foreign banks in China step into a new development stage from then on.ABC Bank (China) Co., Ltd. is one of the headmost foreign banks applying for converting into foreign owned subsidiary bank incorporated in PRC, signaling their focus of future business development being placed in China. Corporate Banking is the most important profit contributor of their business in China and its development will significantly affect the success of ABC Bank (China)'s overall development in China. However, the current development direction, business-managing model and business-exploiting model of its corporate banking department are not appropriate under the changing market environment. Consequently, a new business development strategy is necessary.The paper makes strategic research on ABC Bank (China)'s corporate banking business by 4 chapters. Chapter 1 introduces the background, main research, basic idea and frame; Chapter 2 analyzes the current status of ABC Bank (China)'s corporate banking business and finds out the problems; Chapter 3 analyzes the macro environment and the industry; and Chapter 4 using SWOT to further analyze the proper strategy and then proposes the ideas and specific scheme of the new strategy.Through this research, the writer believes ABC Bank (China) should, leveraging on its strongpoint and overcoming the weakness, catch up the huge opportunity of Chinese economy development and corporate improvement to develop its corporate banking business in China. Thus, the paper finally suggests ABC Bank (China)'s corporate banking business should reset its development direction, and build new business-managing model focusing on industry management and 2 levels' business-exploiting model both in head office and branches.