The Establishment Of Corporate Strategy-Programming For Le Rentang Pharmaceutical Factory

Because of the continuous changing of enterprise leadership, lacking of long-term enterprise development planning and clear strategic goals, as one of the state-owned large and medium-sized enterprises, Le Rentang pharmaceutical factory is in the development of a series of adverse trends such as Enterprise performance in a difficult situation and the staffs have no confidence in the development of enterprises. So, it's necessary to make development strategy for the long-term development of Le Rentang.The thesis is to constitute the strategic layout for Le Rentang pharmaceutical factory based on the fundamental theories of corporate strategy-programming and research method of case analysis. It points out the core competitive power of the corporation, brings forward the strategic goal and development strategy of the corporation, establishes specific schemes of entering or exiting the market and gives the relevant measures to guarantee the implementation of the strategy. It's not only useful to the development of Le Rentang, but also to the similar enterprises.