Research On The Present Situation And The Suggestion Of Huludao Welfare Lottery

The issue of Huludao welfare lottery began in 2000.From then on, it has been of much benefit to Huludao economy and society. But there are still some factors to hinder it. How to promote the development of Huludao welfare lottery is the researching purpose of the thesis.Under the guidance of economics and management, empirical study is used in the thesis .By applying industrial economics to the analysis of market structures, it is proved that China lottery market is a duopoly market .According to Cournot model, profit will rising with sales of welfare lottery.There are two parts of factor influencing sales of Huludao welfare lottery. They are the external factors and internal factors. Such as the level of local economy, the direct competitor sports lottery, the illegal lottery and the consumer are the external factors.With the development of Huludao economy, the increasing income of citizens will be benefit to Huludao welfare lottery. As a direct competitor, sports lottery is the same as welfare lottery in many ways, for example, product, consumer, sale shop, etc. It leads to a stronger competition. In Huludao, illegal lottery includes mainly the six-tally lottery, periphery codes of welfare lottery and sports lottery, etc. In recent years, illegal lottery has great influence on welfare lottery. Consumer is one of the most important factors for sales. It would influence consumer such as the purpose of purchasing lottery, ages, sex, school record and product.In internal factors, intact organization, good brand and staff are the advantages to Huludao welfare lottery. But the shortage of social supervision, the lay-back sales conception and lower quality of salesman are the hindrance for Huludao welfare lottery.On the basis of above research, some suggestion concerning the further development of Huludao welfare lottery can be made as follows:First, government authorities should accelerate their steps on promulgating "Low of Lottery" to perfect the issuing system and operating model of lottery.Second, a right guidance and an open supervision should come into being to promoting welfare lottery brand.Third, struggle with illegal lottery and get a healthy lottery market.Forth, carry out STP strategies, which include segmentation, targeting and positioning.Fifth, train a high quality staff in sale, by hiring rigidly, training systematically and encouraging completely.