Developmental Path Selection Of Independent Brand Car Industry

During the 50-year development of China auto industry, developmental path of Independent Brand Car is always a hot topic. Based on Disruptive Innovation theory, this paper analyzed the development of international auto industry and Chinese Independent Brand car, and give own thought toward the path selection of Chinese Independent Brand Car. This paper first established a theoretical reference by introducing the evolution and main framework of Disruptive Innovation theory. From the perspective of Disruptive Innovation, the development of international auto industry and Chinese Independent Brand Car industry was analyzed. The research suggests that Independent Brand Car enterprises should enlarge the advantages and consolidate the leading position in low-end market but not enter the higher market too early. Technological gap and big-volume non-consumption market are deciding factors. In the end, relative advices were discussed.