A Study On Industrial Product Distribution Network Management

With the arrival of the new century, the economy of our country is in the period of growing at top speed, the buyer's market of the products has already taken shape, the market competition is fierce day after day too, the market competition of a lot of products has already been changed from the simple price competition to the multi-level competition gradually. Among them marketing channel is considered as the source that can bring the unique competition advantage to enterprise more and more, and new era channel demonstrate to multi-polar channel, integration channel, relationship of channel and development trend of combining etc. Oversea industrial corporations consider the distribution pattern very much, valuing distribution pattern as company's life and competitive weapon. From lots of case study, we can conclude that distribution pattern building do bring many opportunities to company. How to build distribution pattern, update distribution pattern, management and control distribution pattern, becomes a big case to get competitive advantage.Headquarter of Company A has come to know that electric-business is very important for its future improvement, so the Headquarter is developing a new system to meet the call. The Company A can utilize the platform to management the distribution pattern, in order to cut down the cost ,and update the management level. The study focuses on the Company A, introducing some problems during the management process, and the building marketing network management system. After reviewing theory, the study composes three main parts: distributor relationship management, distribution pattern information system, marketing network updating. Every part contains theory analyses and the real situation of the Company A.