The Study About Identifying Model Of The Enterprise Product Life Cycle

As the environment uncertainty of business is increasing, decision-makers of the enterprise are increasingly difficult to grasp their location in the environment and make the decision. Policy-makers will be better suited to its market environment by grasping the life cycle stage information of the product. The cycle theory of products and practical tools in the area currently have some limitations, and their operability is not strong. Therefore the establishment of the more realistic product life cycle model of discrimination have the highly theoretical and practical significance. This article hope that through the establishment of a broader applicability of the identifying model of the product life cycle, business decision-makers can make the better business decisions.This paper describes the basic theory of the product life cycle and the status of the research, through the analysis of the product life cycle content and the existing theory, we are determined the ideology to build a identifying model of the product life cycle through the identified way of fuzzy math, so as to solve the transitional and cross-cutting issues of the stage.The main contribution of this paper is to create a new the identifying model of the product life cycle. First we expand the product life cycle identifying indicator system. We get a new indicator system to make it more comprehensive and reasonable by considing the original product life cycle theory , the basic premise of product life cycle , the traditional product life cycle indicators and the impact of the business environment and alternative industries.And based on the new indicator system, we have studied depthly the enterprise product life cycle, and gotten the new definition and description of the product life cycle stage, used fuzzy math principles and methods to establish the identifying model of the product life cycle, proposed two-cycle analysis methods.Finally, we use the case to verify the identifying model of the product life cycle, and make the practical analysis to the results, verify that the model is reasonable and practical.Based on previous results, the identifying model of the product life cycle have been further studied ,and it enrich the product life cycle theory. It provides a more reliable basis for enterprises identifying their product stage and making decisions.