Study Of Jinjiang Shoes Corporate Brand Strategy

Along with the reform of the economic system of our country, market economic development and socioeconomic cultural advance, economic running also occurs change. Enterprise must manage environmental change according to internal and external department, adjusts enterprise again to manage thought and Brand Strategy. This paper works for as Brand Strategy applies research in the field of Shoes corporate. From the concept research of Brand Strategy, combination is present to study accomplishment, summarize forefathers, and according to my investigation information in specific corporate of Jinjiang shoes corporate elaborate Brand Strategy certainty and the importance in the field application of Shoes corporate, from the angle of Brand Strategy have discussed Chinese Brand in detail the necessary condition of rising abruptly.For many years Jinjiang positive enforcement " quality mood city " with " make brand sport", guide enterprise reinforced quality to manage and compete wound famous brand, have gotten the achievement that makes one focus attention. Now, Jinjiang brand to stand in great numbers, " CCTV + Sport star " have brought the prosperity with momentary profession, also bring to enter the same quality of serious river shoes trade melt after-effect -- Brand competition out of order, market sales volume can not promote, profit more and more thin put in more and more big。At the same time, this paper has discussed the role of Brand Strategy and the meaning of Brand , Brand Strategy course the stage with necessary place; For entering river shoes trade trademark competition ability , Jinjiang Brand Strategy countermeasure go deep into overall extend research. Trademark strategy is the external expression of the key competition ability of enterprise; The foundation of trademark strategy is location and the key value of trademark; The focal point of trademark strategy is trademark character and discrepancy; It is installed for a long time that how to maintain the length of trademark treat - - trademark maintenance and development;At the same time, this paper has discussed the role of trademark strategy and the meaning of trademark , Brand Strategy course the stage with necessary place; For Jinjiang shoes trade trademark competition ability , Jinjiang Brand Strategy countermeasure go deep into overall extend research. The focal point of trademark strategy is trademark character and discrepancy; It is installed for a long time that how to maintain the length of trademark treat -- trademark maintenance and development;Brand Strategy will study and practice for a long period, along with the changes of times, the key also different, however combination development of national conditions of Brand Strategy is historical and inevitable, this paper in have discussed Brand Strategy in the future finally the direction in Chinese shoes trade field application that develops tendency and development. From Brand category summary Jinjiang shoes corporate, develop characteristic, can establishment a correct trademark consciousness. In the world, the trademark of Chinese wound will be overall to know Brand Strategy, utilize enterprise.