A Preliminary Research On The Development Of Cultural Tourism Resources

With the development of tourism, tourists have become more and more experienced. Along with the changes in the style of life, they begin to attribute great importance to the combination of spiritual and material enjoyment and are no longer content with the traditional tourism. Cultural tourism has grown to be the new orientation and new growth point in the tourism market. Thus, the exploitation of cultural tourism resources is experiencing opportunities as well as challenges.Zhejiang province, located in the southeast of China, is renowned for its picturesque scenery, cultural heritage and pleasant climate. Zhejiang is also the developed areas in terms of economy and culture along the southeast coastline of China. And due to its rich tourism resources, Zhejiang is on the list of the major tourism provinces in China. With its abundant cultural tourism resources, cultural tourism accounts for a large proportion in the whole tourism industry. Therefore, traditional customs, scenic areas, historical and cultural sites are playing a more and more important role in the tourism as well as tourism product exploitation.Based on the relevant researches and classical theories at home and abroad, cultural tourism, tourism resources and cultural tourism resources are give clear definitions. And the systemic classification of cultural tourism resources, with its reference to "The Practical Guide to Detailed Researches on Tourism Resources" and other classification types, would also be offered. And then is followed by a discussion on the dynamic factors of cultural tourism resources from the perspectives of endowment conditions, requirements of tourist market, the economic and social requirements, political factors and protection of cultural resources. Further researches and empirical analysis are conducted on the characteristics and major means of the exploitation of different kinds of cultural tourism resources on the base of various instances. And culture-leading type, composite culture-nature type and culture-assisted type of tourism destination simultaneously are discussed, according to its different classifications. In the last part, countermeasures on the promotion of tourism in Zhejiang province will be proposed after a detailed explanation of the characteristics, strong and weak points, external and internal conditions and contemporary circumstances of its cultural tourism resources.