A Study On Tourists’ Satisfaction About Cultural Tourism Destination

Our country is rich in cultural tourism resources. Cultural tourism development in our country is developing very quickly. Tourist satisfaction is an important part of the evaluation of tourist destination development success or not.Literature research, this paper sums up the tourist satisfaction, the concept of cultural tourism, tourist destinations, and the research results, preliminary established cultural tourism destination tourist satisfaction evaluation index system. This article will affect the elements of cultural tourism destination tourist satisfaction is summarized as attractions, facilities, service, environment, activities of five aspects, in order to refine the five secondary indexes to generate specific evaluation indicators, highlight the characteristics of cultural tourism destination and eventually build cultural tourism destination tourist satisfaction evaluation index system. Then to pingyao ancient city as the research object, this paper based on the cultural tourism destination tourist satisfaction assessment system design questionnaire, questionnaire survey and interviews on the visitors of the ancient city of Pingyao. According to the statistics of questionnaire, the author has carried on the descriptive statistical analysis, reliability test, IPA positioning analysis, analyzed the influence factors of Pingyao ancient city tourist satisfaction and the satisfaction level of each factor, the results showed that the authenticity of cultural tourism resources, local characteristics, protect integrity is the most satisfied with the tourists attractions factors indicators, infrastructure, management level and service quality, the environment is needed to improve coordination and improving ways, the impact of these aspects of satisfaction is relatively weak. On the other hand, the results showed that tourists’ consumption mode has changed a lot, Tours become the main way of tourism, tourists travel destination is not adjust to this, in terms of facilities and services can’t meet the changing needs of tourists.Finally, according to the research results, this article from the cultural tourism development approach, attaches great importance to the tourist consumption demand change, make full use of network media, the Angle of sustainable development, to improve cultural tourism destination tourist satisfaction put forward the improvement measures and methods, to provide theoretical basis for the sustainable and healthy development of cultural tourism.