A Study On The Current Situation And Development Of Xinji's Leather Clothing Industry

Xinji's leather clothing industry has grown on the basis of its traditional leather industry. While the thriving of its leather clothing industry promotes the development of other industries such as leather, the manufacturing of fitting accessories. Thus leather clothing industry group has been formed and become the pillar industry of Xinji City. However, the leather industry of Xinji City is facing the big challenge because of the changing of market at home and abroad, the fierce competition of brand names. Then to find new ways to develop its leather clothing industry as well as to keep its industry features has become the main issue of enterprises and government concerned.This thesis begins with the background of Xinji's leather clothing industry, which explains the dialectical relationship between the important component of local economy, leather clothing industry and Xinji characteristics. Then the thesis objectively illustrates the advantages and disadvantages of leather clothing of Xinji City by analyzing its current situation and comparing with others at home and abroad.Finally, the thesis summarizes the competitions and challenges Xinji's leather clothing industry faced with regard to the whole marketplace at home and abroad. It specially analyzes and investigates the corresponding strategies to the changes of international trade policies and market supply and need with the formation of global competition of leather clothing industry. Facing the future development of leather clothing industry, the leather industry of Xinji should improve and adjust its original industry mode and find new ways to grow as well as to keep its industry features.