| The development of enterprises need to profit.The development ofminiature enterprise need more profit.LOUSHIMING one of the microenterprises engaged in manual leather industry,feel deeply that as a miniatureenterprise, especially a manual mode of production of micro enterprises intoday’s mechanized large-scale production as the leading economy society,if itwant to make a scale,it is necessary to combine the characteristic and themainstream,Also is to have their own special products,but also have goodmarketing strategy.Because of the existing of small micro enterprise researchtheory although many,but mostly concentrated on the theoretical level,a fewcombined with specific small and micro businesses to conduct in-depthanalysis. The specific problems of LOUSHIMING needs concrete analysis.This paper first deeply reflect on the history of LOUSHIMINGcompany.Based on the analysis of internal resources and externalenvironment,further to make market segmentation and positioning.Using theSWOT analysis,from a strategic height to grasp the direction of futuredevelopment.To understand the changes of consumer psychology andbehavior by questionnaire,in the expansion of product differences at the sametime,to seize the market rules,summary model, thus expanding the scale,toexplore the road From the characteristics to a mode and to the scale.And seekbreakthrough of the bottleneck from various dimensions,to create a "culture ofleather" from development of the product,to strive to "value for money" onprice positioning,to make full use of the network to establish a "customer relationship platform"for the channel construction.Through the improvement ofpackaging and the social effects of advocating environmental protection toenhance the brand image.I hope to help numerous enterprises out of adversity and continuegrowing through the in-depth analysis of LOUSHIMING company.This paperalso attempts to establish a Lever model with the feature as the leverfulcrum,to help clarify the relationship between internal power of the enterpriseand external power of the market,and the relationship between enterprisereform and market effect.The process can also see the development ofenterprise,how to change the fulcrum. |
