On The Developing Strategies Of Urban Community Commerce In China

With the development of economics, Engel's coefficient of some Chinese cities has declined to under 40 percent (the of Beijing in 2001 is 35 percent). The community's residents have turned their consumption from sole material consumption to the assembly of spiritual consumption and material consumption. The renovation in consumption and houses construction development need new commercial form.Community commerce with accurate orientation, clear arrangement and perfect function is important to city commerce development, consumption variety and city modernization. Systemic study on it is necessary so that a perfect mode of Chinese community commerce can be found. This is why I choose it to discuss.After reading a lot about community commerce and making a investigation, I found modern community commerce in china is just a baby. Now it stays in such level that tradition vs. modern, well-order vs. no-order exist co instantaneously. In china there exist some problems in commerce community. They are as follows:First, current varieties of community commerce are behindhand and their services levels are low.Second, there are some limitations in the construction and management of commerce establishment,which lag behind commercialization target. Third, current function of community commerce can't meet the diversiform demands of community residents.Community commerce started earlier in developed countries, so either their theory study or practice is much maturer than ours. The theories of community commerce base on central place theory, tread-zone theory, land-value theory and otherwise, which can do some favor to us, also have some limitations. Community commerce has different appearances in different countries, for example shopping center in Europe and America, shopping street in Japan, home by home in Singapore. All these bring revelations to us: Rational layout, putting people first, relying on chain company and a well, orderly,canonical market environment.The way we develop community commerce with local characteristics should based on city commerce planning and the golden rule of putting people first. Planning is the first in developing new community, then ameliorating living conditions in developing old community. All this helps to form a normative community commerce system.Nowadays in China there are four mode of community commerce: community shopping center,"along the street", cluster mode and scatter mode. Community shopping center mainly appears in large communities."Along the street", cluster mode and scatter mode are the main modes in living community."Along the street"is the primary mode in alteration of old area, the other two are in constructing new communities. With the principle that"planning ahead, putting people first, disinterring individuation, working together and adjusting measures to local conditions", I think we should do as follows:First, on the basis of complying with the market rules, rational layout by government and orderly development should be emphasized. Second, more various developers with great capacity should be fostered, especially land agents devoting to developing community commerce.Third, building community shopping center, collocating service establishment in appropriate composition are important.Fourth, chain business should be affiliated to community commerce so we can take advantage of its capital, management method and people with abilities.Fifth, IT can be used to manage community commerce.Sixth, policy is indispensable to support development of community commerce.The last one is taking resolute measures against a lake of service establishment.With popularization of computer and Internet, the future of community commerce tends to present a new aspect.