The Research On Technological Innovation Influence On The Competitiveness Of China White Household Appliance Industries

Since 1998, China's household appliance market stuffed an over supply period, about half of the industry exerted only 60% of production capacity, a large number of idle resources, and the Appliance Market involved in vicious competition, feverish price war, it seriously embarrassed to the normal development of the industry. Therefore, whether to adjust or optimize the industrial structure is to train a new growth point in economic construction,many deep-seated contradictions and problems need to be solved, these enterprises need to find a new model of development, it finally depends on the level of science and technological and innovation capability. Therefore, we must strengthen the technological innovation of enterprises, to establish a suitable environment for technological innovation.Based on the white household appliance industry status and characteristics of a systematic analysis of the world situation and needs, this article analysis the white household appliance industry in China's development status, has summed up a white household appliance industry in the technological innovation achievements and shortcomings, and the uses of secondary innovation model, A-U industrial innovation dynamic process model, case studies, comparative studies, data analysis methods to research technological innovation of our white household appliances out of the development bottleneck, foster the competitiveness of industries facilitating role. From the production, cost control and production efficiency of technological innovation embodied white household appliances production increased competition for the role; from the two channels of technological innovation : introduction of technology innovation and independent technical innovation of a white household appliances market to enhance competition ability ;use posterior secondary innovation model of transnational investment enterprises in technological innovation, Haier Group's transnational investment, as an example, to foster the promotion role of technological innovation ability to transnational investment. This paper shows that: the healthy development of China white household appliance industries is depending on continuing technological innovation, technological innovation makes white household appliances have production competitiveness and market competitiveness, the ability of transnational investment can be enhanced. Therefore, while industries and enterprises pay enough attention to technological innovation, in the actual business processes play advantages of technological innovation, improve business productivity, reduce costs, increasing production efficiency; can enable enterprises in volatile market environment occupant effective market shares; in the process of overseas expansion, to meet the global market demand of the customers.