Research On The Matching Degree Of Technological Innovation Mode,Enterprise Competitiveness And Financial Performance

After 30-year high-speed development of China’s household appliance industry,the market has been becoming mature and stable.However,with the fade of demographic bonus,the change of consumers’ needs and the impact of Internet mindset,now the mere price war is not the primary strategy of this industry.This paper selected two representative companies in the industry of household appliance and compared their routes of intelligentization,so as to find the interrelationship among a company’s intelligentization,competitiveness and financial situation.According to past theses,technological innovation is a company’s core competitiveness.A company may then use this competitiveness to obtain a bigger market share and finally have a better financial situation.Moreover,this process is spiraling.When the macroeconomic environment is preferable,a company can use its competitiveness to commence a new technological innovation to get an edge in its industry.This paper will examine this phenomenon with the cases of the companies of Media Group and Gree Electronic Appliances Inc.The case analyses show that Gree chose the independent R&D strategy while Media chose the external R&D strategy,and the consequence of Media’s strategy seems superior to Gree.The purpose of this paper is to conclude the interrelationships among a company’s intelligentization,competitiveness and financial situation and to find several factors influencing a company’s R&D choice strategy.We also forwarded some suggestions for manufacturing industry’s intelligentization progress.