Study On The Product Distribution Management Of Sha Shi Power 28 Co.Ltd

The thesis focus on case of channel terminal's direct selling distribution management of Sha Shi Power 28 (group)co.Ltd . The paper discuss how the product's direct selling distribution play a positive and effective role in the marketing channel management. Use the knowledge which has been learned in MBA, especially the marketing management, logistics management and the relevant theories in management. Combines the knowledge of marketing and logistics together, the author emphasizes the channel management, joint distribution . Analyzes the case with the point of view from the channel management and product's direct selling distribution and puts forward a feasible scheme. The author tries to solve the relevant problems happened in the channel management by using the method of product's direct selling distribution, including the benefits' allocation among the channel members and the problems about how to share the channel resources. This case to discuss the market in fierce competition and saturated environment how to use product's direct selling distribution . This paper is composed of four parts: introduction, theories summary, Power 28 products distribution strategies, solutions and feasibility analysis. In introduction , describes Power 28 products distribution of the background, contents and significance ; In theory Summary,discuss marketing channels and logistics distribution theory, emphasizes joint distribution and channel terminal management theory; In Power 28 products distribution strategy and problems, discuss the background in the product's distribution and the existence of problems in the implementation in details. Finally ,use the theory of channel and product distribution management to solve the problem and conduct a feasibility analysis, In particular, to resolve the problem of conflict of channel members benefits.In this article, the joint distribution of products, the basic idea is to share resources and benefits between channel members and enterprises together. Channel members to actively participate in the product distribution activities, the enterprises can not only consider their own benefits and the market, To take into account the benefits of channel members .This is the only way to achieve enterprise product's direct selling distribution.