Research On The Governmental Regulations Of Inveracious Medical Advertising In China

In recent years, the most important problem in Medical Treatment advertising field in China is the inveracious Medical Treatment Advertisements. The emergence of such a phenomenon is a serious threat to the vital interests of the broad masses and the safety of patients, and it has become a major social evil. Therefore, the intendances to the inveracious Medical Treatment Advertisements become the most important thing.Based on the analysis of the history and current situations of Medical Treatment Advertising in China, I think the reasons for this phenomenon are as follows: The first one is the economic benefits drive the medical institutions and the Mass Media plan and publicize inveracious Medical Treatment Advertising. Secondly, there are some disadvantages in the current Public Administration System. For instance, the relevant functional departments don't have unambiguous duties and the intensity of punishment is not strong enough. Thirdly, the current laws and rules of laws aren't suitable and consummate for the situation and they need to be reformed.So, based on a detailed analysis of current situations in our country, and learn some experiences from foreign countries, I present the following proposals in the point of reformation of governmental function. Firstly, we should consolidate the mode of Government Leadership. In the next place, we can develop the mode of self-restraint Management in medical Treatment industry at the same time. Thirdly, in light of our own specific conditions, continue to revise and improve the relevant laws and regulations, especially to the discrimination of inveracious Medical Treatment Advertising. Fourthly, the individuals, the mass media and the whole society should make the most of intendance to repel the inveracious Medical Treatment Advertising.