Tactics Study Of Marketing About Armamentarium Financial Lease Of Cowealth Group

Financing lease is also called the finance to lease or lease modernly, is the basic form adopted in typical equipment leasing, it is a modern core that leases. It means enterprises entrust the leasing corporation with the apparatus that the lessee needs according to enterprises' request while raising the apparatus, regard leasing the agreement as the legislative authority, sell usufruct to give lessee and make a profit, the usufruct that the lessee obtains apparatus on condition that hardly makes the investment is used for producing the lucrative operation.With the constant promotion of the reform of market of market economy, the medical apparatus resources of our country have presented such a situation: On one hand a lot of the leading of technology in order to keep oneself being made a diagnosis of large hospital, try to be the first one always, buy most new, advanced medical apparatus most, owe not being already existing advanced apparatus lay aside and neglect, cause the apparatus to leave unused, resources are wasted; On the other hand a lot of hospitals lacking funds, though its patient has demand for the apparatus, but because is unable to pay the high expenses of the new apparatus, and form apparatus shortage.This text is from recommending the financing lease market situation of medical apparatus of our country is started with, have introduced the state of development of Cowealth Group. Money letter analysis of the respect that the market environment, market competition, market on Cowealth Group medical apparatus financing lease business subdivide,etc, confirm the market orientation of Cowealth Group, combine the basic theories introduction of financing lease, have analyzed the marketing tactics of shutting rich group's medical apparatus financing lease business. Hope to play a role in drawing lessons from to the medical apparatus financing lease business trade of our country.