Researches On The Mode Of Guide Service Based On The Background Of Tourist Experiences

As a product of the experience economy, "experience tourism" is quietly heating up. Along with the period of experience tourism coming, people's travel activities are no longer limited to traditional sightseeing, leisure and shopping, but to be a unique experience. Including general entertainment experience, relaxing escape experience, cultural and educational experience, the aesthetic adventure experience, the place to empathy experience and so on. To our tourism practitioners, these changes put forward new demands. As an important part of the tourist employees, the guide is also facing major challenges and impact. It will be an increasing demand for the quality of new guide, the service pattern also need to make corresponding adjustments. Combing the characteristics of tourists consumer demand in the experience tourism times, the thesis analyzes the problems which exist in guide service and the causes. Based on the theory of the experience is the essence of tourism, customer satisfaction in experience economy times theory, and effects factors of experience tourism theory, the thesis builds up guide service pattern, to explore the path of practice of guide service pattern, start on the optimization model research program. This will improve the quality of guide service, to enhance the travel experience for tourists and improve the tourist satisfaction, change the image of the tour market, It offers the theory and practice foundation for guide management, fill the effect of the research positive factors blank. As a result, this essay is not only rich in a large study of the theoretical significance, but also great practical value.