Research On The Construction Of The Quality Evaluation System Of Tour Guide Service Sharing By Hopetu Travel Companies

The core position of the tour guide service in the tourism industry is the most fundamental service among the “six” services,which directly affects the quality of tourism services.In the traditional tour guide management system,tour guides must rely on the “single delegation” practice of travel agencies to smash the development of modern tourism.The tour guide service is “chaotic” and the quality of service is not guaranteed.At present,the reform of the tour guide management system is further open,and the National Tourism Administration promotes the free practice of tour guides.With the support of “Tourism + Internet” and big data,the new industry of sharing guides came into being.The problem of shared tour guide service quality has become a new issue and a new concern in the shared economy mode.This paper has studied the research literatures on the quality of tour guide services by tourism experts and scholars,the regulatory documents of the administrative department of the China Council for Tourism,the interview records of experts and tourists,the online evaluation guides of tourists,and the quality of guide service quality;from the experience and perception of tourists From the perspective of the network,the front-end technical indicators of the guide app are extracted.The candidate indicators are loaded into the SERVQUAL service quality assessment model.The Delphi method is used to evaluate and screen the guide service quality evaluation indicators,and the shared guide service quality evaluation indicators are selected.Guided by applicability,the enterprise questionnaire was used to further test the effectiveness of the initially selected indicators in practice,and the necessary revisions were made to the evaluation indicators.Then the reliability and validity of the evaluation indicators were tested by SPSS,and then the product was used.The scale method assigns weights to the shared guide service quality evaluation indicators,and finally constructs a shared guide service quality evaluation index system.The guide service quality evaluation index system constructed in this paper is a scientific and comprehensive evaluation of the quality of guide service,and it also provides reference and reference value for peers.The innovations of this paper are as follows: Firstly,the National Tourism Administration's normative documents,the online comment text of tourists,and the front-end technical elements of OTA's guide APP are extracted,and the guide service quality indicators are extracted in a comprehensive manner,so that the evaluation index system is more structured and systematic.And comprehensive.Then the indicator system is verified,and the use of indicators is more reliable and practical.