Study On Development Strategy Of Anhui Firstech Co., Ltd.

In recent years, the continuous, healthy and rapid development of China economy makes a vast demand for Medical equipment products. The author thinks the next few years will be critical for Anhui Firstech Co. to expedite development in light of strategic opportunities in order to make it become larger and stronger. It is very essential to research and formulate effective corporate development strategy in this case.Firstly, this thesis summarizes the normal methods of Enterprise strategic management and basic analysis models, and combines the present condition of armamentarium market in domestic and abroad, analyzes internal and external environment, which faces to the development of Firstech company all-around systematically. In the base, the thesis points out the main development problems which are faced by the company in the present and future, including the technology monopoly by foreign companies in the top armamentarium equipment field, production unitary in the low armamentarium equipment, great shortage of market development in armamentarium informationization system, and the unsuitable organization structure to the future development and so on. Then, it makes SWOT analysis to the development environment of Firstech company, and puts forward related diversification development strategy, that is, to make the low armamentarium equipment stronger, to develop the armamentarium informationization system and to withdraw from the top armamentarium equipment gradually. The paper points out some important implement measures, including to adjust the production structure, to perfect the marketing network, to strengthen external cooperation, to improve organization structure and to optimize the human resources management.The author believes that through implementing the proper development strategy, the company will have a connotation and ability to survive in a long term, and become a high-tech enterprise with greater competitiveness in the industry.