The Development Strategy Of ASG Medical Equipment Sales Limited Company

With the development of social economy and the improvement of people’s livingstandards, medical institutions for medical equipment, the quality of products and services isbecoming higher and highter. Medical device industry is facing unprecedented developmentopportunities. Nowadays, with the improving development of science and technology, themedical instrument industry which integrated by medical, electronics, biomaterial etc., hasbeen making rapid progress. ASG Co., Ltd,--the private medical instrument agency enterprisehas been having some resources and bases of development.At the mean time,facingbottlemeck problems for small enterprise development. This paper, through a series ofstrategic analysis thinking and method, wants to obtain a suitable strategy for the enterprise’sdevelopment, in order to solve the main problems existing in.This thesis, by the example of ASG Co., Ltd, analyze it’s inernal and externalenvironment by using several analysis tools—SWOT matrix, multi-stratigic analyses, etc.Thispaper evaluates the company’s present strategic development, by combining it’s relatedtheory and it’s latest developments of strategic management theory, and provide thecorresponding proposal in strategy, and also make concrete discussion in related problems onstrategic implementation. This thesis makes a full and systematic plan on its strategicdevelopment. I hope this thesis can guide ASG Company and gives it a bright future. Thispaper has been greatly approved by the company after it’s finished.