Research On The Development And Marketing Strategy Of Tourism Products In Rizhao

This is an article on the tourism product development and marketing strategies on the basis of theoretical research.This article from tourism geography, tourism resources, tourism marketing, tourism development and planning, and other school-related disciplines of knowledge, combined with the city of Rizhao tourism product development, market analysis and positioning on the basis of Rizhao City, the depth of tourism products Development and marketing strategies have been studied.In addition to the introduction and conclusion, this article is divided into six major parts: the first part of the tourism product development theory, theory of marketing of tourism products and tourism planning and development-oriented model theory is needed to clarify this paper, a theoretical basis, focusing on the four-oriented tourism product development Model theory in detail, highlighting the role and the basis for resource-oriented products. The second part of the basis of the first part of the main theories of Rizhao City Tourism Product Development to conduct a detailed analysis of the conditions and comprehensive evaluation. Rizhao tourism products through the development of the region to introduce the background of sunshine advantage through the city of Rizhao tourism resources, introduced the situation of occurrence of sunshine resources led by Rizhao City tourism investment environment, Rizhao City tourism sunshine to introduce economic profile of the advantages of tourism in the external environment. Finally, there is sunshine tourism product development: tourism product more pronounced seasonal, tourism-oriented resources for product development model, the lack of tourism products, lack of culture, not high-grade, traffic conditions of underdevelopment, the individual travel security issues should be Focus, management, there are serious safety problems, low levels, to address these issues and put forward solutions, but also the innovation of this article. The third part mainly through domestic tourism market and foreign tourism market analysis of sunshine on a comprehensive analysis of the tourism market through accurate real-time data on population and economic factors were analyzed in detail, introduced the sunshine tourism market status quo. The fourth part is based on PartsⅡandⅢof the paper, based on resources and raise the market Rizhao tourism product development strategy: the image of the winning strategy, strategic competitive advantage, brand support strategy, product upgrade strategy, combined with practical strategies more will be , In the text of the link. PartⅤof the tourism product development, combined with sunshine sunshine made tourism product marketing strategy: the pricing of tourism products and management, tourism marketing, channel management, tourism promotion strategy. Rizhao City in the sixth part of the tourism product development strategies and integrated marketing strategy: targeting the market - from mass market to target markets; the major concerns - from the tourism products to the needs of customers; marketing strategy - from the sales price to the IMC. Rizhao will be successful in tourism product development and strategic marketing strategies for effective integration.