Research On The Development Of Tea Tourism Products In Jufeng Town, Rizhao City

Tea culture is an important heritage of Chinese culture.After thousands of years of cultural accumulation and development,it has formed an important cultural product integrating material wealth and spiritual wealth.Tea tourism is an important derivative based on this cultural characteristic.In recent years,Jufeng town has thoroughly implemented the strategic spirit of "tourism enriches the city" of Rizhao City,seized the construction opportunity of national characteristic towns,took rural tourism as an important content of implementing the strategy of rural revitalization,insisted on taking the tea tourism culture of Jufeng town as the main line,taking ecological resources as the carrier,taking the project construction as the starting point,based on the reality,giving full play to its characteristics,and comprehensively improving the target terrain of tea tourism Elephant.Based on the practical background of tea tourism development in Jufeng Town,based on research results at home and abroad,relying on relevant concepts and theoretical guidance,this paper makes a comprehensive analysis of tea tourism resources,market and product status in Jufeng Town,and puts forward feasible suggestions for the deep development of tea tourism products in Jufeng town.After investigation and systematic analysis,the main conclusions of tea tourism product development and research in Jufeng Town,Rizhao City are as follows:Based on the research on the current situation of tea tourism resources,market and products in Jufeng Town,it is found that the tea tourism in Jufeng town has typical advantages: the tea tourism products are generally recognized by the market;the tea tourism resources in Jufeng town are rich;the development is positively driven by government policies;meanwhile,it is favored by high-level talents.However,the weak points of its development are particularly prominent: the combination of tea products and tourism is relatively low;the consumption structure of tea tourism is unreasonable;the spatial structure of tea tourism products is unreasonable,which is far from the goal of the development of the whole region;the scale of tourism industry is still small,the small-scale production workshops are all over the country,and the production standards are not unified;the development of tea tourism products is still in the primary stage,which has not been explored in depth The promotion of tea tourism products fails to meet the main goal of building an important tea tourism destination in China.In order to innovate the development and marketing system of tea tourism products,Jufeng town needs to carry out the overall transformation and policy intervention from the followingaspects in order to achieve the brand building of tea tourism products.In the aspect of tourism product development,we should actively realize the effective spatial linkage of tea tourism resources;construct the tea tourism product pedigree in an all-round way;continuously strengthen the infrastructure construction and improve the service level;expand the talent introduction and promote the intelligent construction of the scenic spot;define the cultural orientation and realize the connotative development.Tea tourism product marketing.Innovate the marketing methods of tea tourism products,realize the online and offline comprehensive marketing;develop the sustainable tourism marketing activities,make the event marketing become an important way to improve the image of tea tourism destination;based on the quality,promote the construction of high-quality tea product platform,realize the high-quality development of tea tourism;constantly enrich the tea tourism products,create the health care type,research type,sightseeing type and event type to And industrial tourism to strengthen the core competitiveness of tourism destinations.