Research On The Supply And Demand Of Rizhao Yujiale Tourism Products

According to the development requirements of the tourism market,Rizhao Fishing Village Tourism came into being.Rizhao Fishing Village Tourism activities in the early 90 s of the last century,after 20 years of exploration and development,has now become the country's largest fishing folk music tourism center.This paper takes the methods of literature collection,qualitative research and quantitative research,field research and visits,and questionnaire survey.The paper analyzes the present situation of Rizhao fishing industry in Rizhao City,and the problems of Rizhao Fishing Village Tourism products.Fishing Village Tourism supply and demand between the imbalance,and thus put forward the relevant optimization measures and recommendations.Rizhao Fishing Village Tourism has gradually formed a unique coastal leisure and entertainment brand,Rizhao Fishing Village Tourism industrial scale has been ranked first in the country,in a more mature stage;but the development of Rizhao Fishing Village Tourism show the relationship between supply and demand increasingly prominent.The study found that:Rizhao Fishing Village Tourism has a low level of existing products,the diversification of demand for various types of tourists demand is weak;farmers operating farm music lack of brand awareness and innovation awareness,Rizhao Fishing Village Tourism products brand competitiveness is weak;Fishing Village Tourism business model and business model combination of strong homogeneity,long-term development of endogenous lack of motivation and sustainability is weak;Rizhao fishing operators operating quality is generally low;lack of forward-looking government planning,supply and demand side demand The overall lack of control,and the lack of control and management of the market economy system.Based on the present situation and existing problems of Rizhao Fishing Village Tourism development,the author also puts forward some suggestions on the sustainable development of Rizhao City,which is based on the interests of Rizhao fishing operators and tourists' supply and demand sides.Full-time and other characteristics,Rizhao Fishing Village Tourism as the characteristics of the tourism industry brand,should be in accordance with the overall image of the development of tourism in Rizhao City positioning,adjust and improve the fishing side of the structure,from their own resources,dig deep fishing and marine fishery resources Connotation;improve and adjust the tourism product planning and marketing strategy,focusing on building a sunshine with the characteristics of the Fishing Village Tourism brand;enhance business strategy and diversified investment model for the development of Fishing Village Tourism toprovide a steady stream of endogenous power and vitality,Sustainable Development and Balanced Development of Fishing Village Tourism.