Research On Corporate Social Responsibility Of China Mobile Communication Corporation

With globalization developing, many countries have been concerned with deteriorated environment, enlarged gap between the rich and the poor, unemployment and incomplete social security. Globe Compact advocates that enterprise should be responsible at human rights, labor, environments and anti-corruption. It means continual development is very important and it has become a new factor of enterprise competition. After China joined WTO, Chinese companies have been more active at participating in international competition, an indispensable part of global market. Thus, the way of concentrating on scale, value and benefit, instead of social responsibility of enterprise, has more and more inefficient. Social responsibility of enterprise has become one of the most important advantages of top companies, because it balances economy, society and environments while guaranteeing economic benefit generated. Chinese government also notices this change, and takes measures in strengthening social responsibility of enterprise. Especially, with the publication of "Instruction about Social Responsibility of State Enterprises", taking social responsibility has become a necessary requirement to governments and enterprises' development. Now, social responsibilities, such as sate production and environmental protection, have been taken consideration into examination system to state enterprises.As an important state enterprise, China Mobile Communication Corporation(hereinafter referred to briefly as China Mobile) has energetically advocated andfulfilled the responsibility of an excellent enterprise citizen. It pursues the harmoniousdevelopment of values between enterprise, employees, shareholders and society andconsiders enterprises responsible for economy, society and environment.The thesis focuses on the definition of social responsibility of enterprises, theories and development. From those aspects, we will get a general picture about China Mobile's fulfillments on enterprises social responsibilities. Through the questionnaires, it presents the current disadvantages and provokes us to consider in a profound way about the role of China Mobile between economy, society and environment. Therefore, it states a better way of managing the enterprises responsibilities of China Mobile by suggesting establishing a management system and the corresponding standard.The thesis points out the problems and disadvantages of China Mobile when it is bearing the enterprises social responsibilities, by investigating its fulfillments. The suggested management system and standard are the valuable references for other enterprises. Through the analysis of China Mobile, I hope the conclusion can be extended to the practices of social responsibility in mobile community field, as well as to those national enterprises. Thus, it will be helpful and referenced when the criterion of the entire mobile community field is making. Eventually, it can contribute to establish a harmonious society.